12 Days of Diptember
The brief was to develop a fresh campaign to drive sales and reward member signups for National Queso Day. From that came 12 days of Diptember: a sweepstakes where we helped concept and create in-store, email, and social assets to promote 12 days of giveaways for rewards members. The campaign achieved a 1700% YoY growth in registrations, underscoring the effectiveness of social channels in driving loyalty acquisitions.
Habanero Lime steak
To promote the LTO flavor Habanero Lime Steak, we teamed with production companies and post houses to shoot and edit stills and motion assets. Responsible for the art direction and cutdowns for all media channels.
Cinco de MAyo ‘24
Helped produce a series of both still and motion assets around Cinco de Mayo to drive catering sales. Such assets were to be implemented across media channels including social, OLV, and email marketing
Cholula chicken ‘25
To promote the LTO flavor Habanero Lime Steak, we teamed with production companies and post houses to shoot and edit stills and motion assets. Responsible for the art direction and cutdowns for all media channels.
